Chief Marketing Officers need to look at the data explosion

IBM CMO Study (by IBMIBV)

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

To download a copy of the study visit http://www.ibm.com/cmostudy

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