This is one of the results that Global Survey: The Business Impact of Big Data produced.
It’s not surprising. In the survey’s definition, “Big Data” comprises – in descending order of sources:
- Word documents
- customer databases
- online portals / corporate sites
- instant messages
- social media news feeds
- RSS feeds
- Friend Contact Lists.
Key findings show us that the data deluge is real. In fact, the majority of respondents report being overwhelmed by the amount of data in the workplace. Many employees feel constantly distracted by multiple streams of information – this is especially true of C-level executives.
Despite feeling overwhelmed, executives have an insatiable desire for more data. Companies appear to be addicted. The majority of respondents believe information will fundamentally change their business. And yet today, only a minority views their company data as a strategic differentiator. Most, instead, see it as a consequence of doing business.
Check the link out to read the survey